Joana Baquero

Joana Baquero is a business strategist, author and keynote speaker. With more than 20 years of experience in Marketing, she has built a Global career in the fast-moving consumer goods industry, with practice in Europe, LatinAmerica and NorthAmerica.

Joana is an advocate for people with rare bleeding disorders, especially women and girls. She is passionate about creating awareness and helping the bleeding disorders community. In 2017, Joana published her autobiography “Driven by Hope: A True Story of Defying All Odds”, where she shares her life experience about growing up with Afibrinogenemia, a rare bleeding disorder that affects 1 in a million people around the world. Joana launched her book in 2017 at the European Association for Hemophilia and Allied Disorders (EAHAD) conference in Paris. Joana has spoken at several conferences including the 2018 World Federation of Hemophilia’s World Congress in Glasgow, and the Steven L. Margolies MD Family Education Conference in New York. In 2022, Joana gave her TEDX talk called “Resilience: A Mindset for everyday life”, where she further shared her experiences of living with a rare bleeding disorder.